Alessandra Rich is a womenswear brand that prides itself on not following trends. It is an idea of femininity without stereotypes, a community of women that love to have fun with clothes. Alessandra Rich was founded in 2010, with their headquarters currently being in London. Alessandra, founder of the brand, has a deep rooted philosophy that dressing is for pleasure. We see these very unique approach to fashion in all of The Duchess of Cambridge's clothes from Alessandra Rich's collection.