ASOS is a British online fashion and cosmetic retailer. The company was founded in 2000 in London and sells over 850 brands as well as its own range of affordable clothing and accessories. ASOS is dedicated to promoting a healthy body image, offering 30 different sizes for their clothing and over 200 models with bodies of all shapes and sizes. They also are pushing their brand to be more environmentally sustainable. These inspiring values and modestly priced clothing and accessories is why Kate Middleton, The Duchess of Cambridge adores ASOS.