Goat Fashion / Jane Atelier
It's easy to see why Catherine, Duchess of Cambridge loves Goat's clothing for how stylish, comfortable and fashionable it is. Goat is a British brand, established by founder and designer Jane Lewis in 2001. They rebranded to Jane Atelier in 2021. The label is synonymous with understated luxury and began life as a cashmere range for the fashion cognoscenti, and has since developed into a full ready-to-wear collection. Signature luxury knits have been complemented by equally recognisable separates, dresses and outerwear.